Why More Marketers are Opting For Modular Display Solutions


It’s a well-known fact that face-to-face marketing plays a key role in many successful business strategies. That’s why you’ll often find savvy marketers looking to invest a generous amount of time and money into designing a great display that will promote their brand positively whilst delivering on impact.

Previously, on their search for such a solution, marketers were quick to reach for the flexibility of design and bespoke nature of a custom-built display to fulfil these requirements instead of a modular display system. However, lately we have seen a substantial upturn in the modular display market, with more and more people investing their money here instead.

This leads us to ask why? Why are more marketers opting for modular display solutions? We try and answer this, but before we do let’s briefly take a look at the differences between custom-built displays and modular displays.


What is a Modular Display System?

Modular display systems are mostly made up of lightweight materials, often aluminium, along with other components and connectors, and their framework is designed to make the application of a variety of graphic substrates nice and easy. Popular amongst these substrates is fabric graphics, which can be back-lit to create a focal point for the display.

The modularity of this type of display system makes it quick and easy to assemble and disassemble, and allows for any display to be reused and reconfigured into lots of different designs.

What is a Custom Display?

A custom display is a bespoke construction which is purpose-built. It is usually created with very specific design requirements in mind. For the most part, custom displays are constructed using wood, metal, laminates and paint. Various substrates can also be applied to them, with fabric substrates and magnetic panels among these.

Generally, a custom display offers a higher level of design specification, is typically heavier than a modular display and can be more awkward to transport depending on the size of the overall design. It also requires the skills of an experienced installation crew and by its very nature takes more time to construct than a modular alternative.

Why Are Modular Displays Gaining Popularity?

  1. Design Flexibility

For a long time, people brushed off the modular display system as a candidate for delivering impactful displays because they mistakenly believed that it couldn’t match the design possibilities of a custom display.

In some cases, there still is no beating a custom-built stand, but modular display systems are coming right up behind them. These days it can be much harder to spot the difference between the two as there is now much higher flexibility in the design process for modular displays and impressive visual feats are completely achievable.

2. Design Possibilities

As time goes on, modular displays are becoming more structurally sound, which means that they can be constructed to reach impressive heights. A whole host of elements and technological features can also be incorporated into a display to give it a custom-build look and feel.

For example, different curves, shapes and angles can be created using the framework and substrates, and variable heights can be incorporated along with edge-to-edge graphics and clever lighting. Together, these elements coalesce to form unique visuals and a display that really packs a punch!

  1. Practicality

For many, it is the practicality of the modular display system that sways them towards opting for this type of display. Transportation, for instance, is much less hassle with a modular display compared to a custom-build. Even when modular is chosen for a larger display, the typically lightweight construction and component-led design means that the entire display can be easily transported in a van and built quickly with a small installation team.

Whilst we’re on installation, it’s worth pointing out that modular displays can be straightforward to construct, so anyone can put their own display together – and quickly – saving on both time and installation costs.


  1. Cost Savings

The modular display is more cost-effective than the custom-built display, so it makes total economic sense to a growing number of marketers to invest their money here, especially when you consider the ever-tighter budgets that most of us must work to.

What makes it the more economical option? For starters, the re-usability of the system means that once it has been used to fulfil one purpose, it can then be used time and time again, either with the same design or reconfigured into something completely different. The result of this: lower costs and higher return on investment.

It’s also important to note that modular makes busy or challenging event programmes possible as extra components can be bought or rented to cope with any event requirements, anywhere – a definite bonus!


So, there you have it! As we have seen, modular displays are a viable and attractive alternative to custom-built displays among marketers. For some it is the abundance of choice that this solution promises, be it the flexibility or reconfigurability of the system, the lowered costs, or ease of build. For others, it is the generous design capabilities that are now achievable with a modular display system. Whatever the reason, one thing is for certain: the demand for modular displays is on the rise.

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