Competition Fierce on Tecna UK’s Marketing Week Live Stand in Bid for Exclusive Prize
The Tecna UK team made an appearance at Marketing Week Live 2019, geared with exclusive giveaways and an on-stand, interactive competition to generate major buzz.
Exhibiting our T3 modular display system, the team were on a mission to show marketing professionals how they can use T3 to enhance their marketing efforts across their physical channels.
What is Marketing Week Live 2019?
Marketing Week Live is an annual expo for all things marketing. Over the show’s busy two days, marketers across the country come together to network with other professionals from their industry.
For more information on Marketing Week Live 2019, check out their website.
Tecna UK’s “Build A Cube Against The Clock” Contest
For this year’s Marketing Week Live audience, Tecna UK’s designers created a T3 display to incorporate interactivity. The team produced an interactive “Build a T3 Cube Against the Clock” competition whereby attendees were tasked with building one of our T3 demo cubes as quickly as possible. And the winner with the fastest time was awarded an Amazon Echo Plus as a prize.
As accompaniments to the contest, we added a leader board and digital clock onto our display. More than anything, the leader board drove competition and heightened attendee’s investment in the contest. It was lots of fun and the winner was Sam Harper from Creation Exhibitions in just 0:46:91 seconds.
Wooden Counter Tops a Success Again
Following on from our show at EPS 2019, we realised the popularity of our wooden finish counter tops. With their sleek finish, we were keen to incorporate something similar. This time though, we thought angular. Using T3 angles, we created slanted wooden countertops and the result was a stronger structural aesthetic. Not to mention, each counter came with optional storage space, perfect for storing paperwork and belongings.
For an added twist, discovery portals were integrated into our countertops. We drew inspiration from the discovery portals used for our Event Production Show stand, and each portal housed a different Tecna UK giveaway: connector keyrings, branded pens and scribble pads.
Illuminated Display to Highlight Points of Interest
To highlight points of interest on our display, we factored illumination into our stand design. Setting the scene for our on-stand conversations and contests, we created a back-lit logo created using Foamex, transparent acrylic and Wandlites. With the Foamex, we cut out the lettering for our logo and added red acrylic behind for colour. The mounted Wandlites were perfect to supply that illuminated glow.
Up Next For The Tecna UK Team
Two shows down and two more to go! We’re ready for our next show of the year, Sign and Digital UK 2019. Live from 2nd April until 4th at the NEC, Birmingham, the Tecna UK team will be at stand F46. It’s free so make sure you register to come and see us.