Tecna UK Talk Retail Design with T3 RDE 2019 Stand
Onto Tecna UK’s last show of the year, Retail Design Expo 2019 and what a way to end the trade show year on a high. The Tecna UK team were eager to demonstrate and show visitors how beneficial the T3 system is, for a variety of retail projects.
What is Retail Design Expo 2019?
Retail Design Expo 2019 is Europe’s leading event for retail. People from all retail, design, signage and hospitality industries come together, to discover all the latest innovative developments, products and services evolving in the retail market.
For more information on Retail Design Expo 2019, check out their website.
Striking Curved T3 Counter
Continuing the streak of interesting counters at our shows, one unique design element to the stand this year (that we really liked!), was our curved counter. We used curved T3 beams, clad with bright red graphics, to provide a striking visual attribute to the stand. Perfect for highlighting an interesting technique to showcase products to our retail visitors.
To complete the look, the counter was finished with a custom wooden counter top; an imposing, but simple addition, that provided a high-quality and stylish finishing touch to the design.
Secret Cupboards and Stylish Shelving
As well as our curved counter, our team incorporated simple interactive features to engage our visitors and to store branded merchandise and giveaways.
We really liked one interactive component; our discovery pod on the side of our display. A small cupboard door on the side of our counter, provided a ‘secret’ storage area for branded freebies. A fun way to encourage visitors to open the door and find pens & connector key rings. Useful for sketching scribbles and handy if you needed a spare connector!
What’s more, we also included shelving into the front of our counter. The material used, perfectly matched the wooden counter tops. Collectively, we think they achieved a sleek finish, offering standout expression on the display! Likewise, the shelving was a great way to store business cards and brochures, whilst encouraging visitors to pick them up if they wanted, as well as keeping our stand tidy.
T3 Cube Competition Brings a Crowd
As it was Tecna UK’s final show, visitors were eager to beat the clock in the T3 Build a Cube Competition, in order to reach the top spot on our leader board. Similar to our previous shows, we integrated our leader board and timer into the stand, to really amp up the competition.
Although the competition challenged visitors individually, we noticed the competition drew a large crowd. Even spectators from the outskirts were intrigued to what was going on!
Tecna UK Over and Out!
As Retail Design Expo 2019 was Tecna UK’s last show of the year, we are all done for now! Have a look at our Events Round Up to find out all the highlights to our shows this year.